Employing IG to go live shows has become more and more popular among people seek to connect with their own viewers instantaneously. IG Live is a functionality that allows people to broadcast real-time footage which are viewable by their followers in the moment. Many influencers, brands, and public figures have adopted Instagram's real-time option to interact with their own followers on a more personal basis. Consider using IG Live for broadcasting unique material and gaining a deeper connection with your audience.